About Moosejaw

The Moosejaw was founded in 1992 by two wilderness guides. Moosejaw is an online retailer specializing in outdoor apparel and gear for snowboarding, rock climbing, hiking, and camping. Moosejaw is known for its nonsensical marketing called Moosejaw Madness". Moosejaw was named a Top 50 retailer by Internet Retailer (2007), Top 50 retailer by Bizrate (2006), Best of the Web by Forbes magazine, and a Top 500 Retailer by Internet Retailer. Moosejaw has been recognized as a leader in online marketing by the New York Times, Outside Magazine, Chain Store Age Magazine, and on the CBS Evening News in December 2005.

Snowboarding: It is a boardsport that involves descending a snow-covered slope on a snowboard that is attached to one's feet. It is similar to skiing, but inspired by surfing and skateboarding.

Rock climbing: broadly speaking, is the act of ascending steep rock formations. Normally, climbers use gear and safety equipment specifically designed for the purpose.

Hiking: is a form of walking, undertaken with the specific purpose of exploring and enjoying the scenery. Moosejaw usually takes place on trails in rural or wilderness areas.

Camping: is an outdoor recreational activity in which the campers get away from civilization and enjoy nature by spending one or more nights at a campsite. They may use a tent, a primitive structure, a travel trailer or recreational vehicle, or no shelter at all.

Moosejaw's nonsensical marketing approach has created a following among serious outdoor adventurers, high school and college students, snowboarders, surfers, and skateboarders. The idea behind Moosejaw marketing is that the shopping experience is not just about buying and selling a product. Moosejaw's hold music for customers who call its toll free number is 1942 speech by Winston Churchill.

Major competitors for Moosejaw in the United States include the for-profit national and regional stores Bass Pro Shops, Cabela's, Eastern Mountain Sports, Gander Mountain, L. L. Bean, MountainGear, Sierra Trading Post, Sport Chalet, and Sportman's Warehouse, as well as national sporting goods retailers such as Sports Authority, Big 5 Sporting Goods, and Dick's Sporting Goods, web retailers such as Altrec and a host of local independent retailers.